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Mimu/ Cookie policy

Cookie policy

Last updated: 1 August 2026

Here is, one by one, everything this site stores in your browser. No measurement and no third party loads before you allow it, and you can change your mind whenever you like.

The essentials

These entries are not tracking cookies: they are technical storage the site needs to work and to remember what you chose. They require no consent and are shared with nobody.

Name Type What for How long
mimu:theme localStorage Remember whether you prefer the dark or the light theme Until you clear your browser data
mimu:consent:v1 localStorage Remember your cookie decision so we do not ask on every visit 13 months
mimu:ref localStorage Keep the referral code if you arrived with one, to attach it to your signup Until you clear your browser data
mimu:attribution sessionStorage Remember which campaign or site you came from during the visit, to attach it to your signup Until you close the tab

Audience measurement (only if you accept)

If you accept measurement we load Google Analytics 4 and Microsoft Clarity, which tell us which pages get read and where people get stuck. If you do not accept, those scripts are never downloaded and these cookies do not exist.

Name Who sets it What for How long
_ga Google Analytics Tell visitors apart 2 years
_ga_<id> Google Analytics Keep the session state 2 years
_clck Microsoft Clarity Link visits from the same browser 1 year
_clsk Microsoft Clarity Group the pages of one visit into a single recording 1 day
CLID Microsoft Clarity Identify the browser within the Clarity project 1 year
MUID, ANONCHK and others from Microsoft Microsoft Identifiers belonging to Microsoft domains Up to around 13 months

Advertising

None. There is no Meta pixel, no Google Ads tag, no LinkedIn, no TikTok. The “marketing” category appears in the notice because we would rather ask you once, but today it loads absolutely nothing.

How to change your choice

At the bottom of every page there is a “Cookies” link that brings you here. The button at the end of this page reopens the notice with your current decision ticked: you can accept everything, refuse everything or choose by category, and the change applies immediately.

You can also clear or block cookies from your browser settings. If you clear this site's storage you will lose your saved decision and we will ask again.

If you refuse

Nothing happens: the site works exactly the same, with every section available. We simply will not know you came by.

More detail

What we do with that data, who it is shared with and how to request its deletion is in the privacy policy.

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Cookies and measurement

Only with your permission do we measure this site's audience to understand what works. No advertising, no data selling; you can change your mind anytime via “Cookies” in the footer. Cookies

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